CEDAR CRAFT HOT TUBS
BRAND & WEB DESIGN
A brand refresh of Cedar Craft Hot Tubs and website update to attract new customers and compete in the market.
This logo design is an abstract take on wood grain texture and the ragged bark strips of the cedar tree. It also portrays tree trunks growing together in a forest. The circular frame represents the aerial view of the traditional cedar hot tub. This design is a simple logo that can easily be laser engraved, cast into a badge, embroided onto fabric or branded onto the wood on the hot tubs. It is a sophisticated design that uses one colour effectively.
The website design has achieved a fresh, modern and sophisticated look to attract customers whilst also retaining a slightly rustic and natural look to tie back to the Cedar timber. The website is simple to navigate and has been set up to easily add in an online shop and more products in the future.