biosecurity products

A graphics brand manual developed for our kauri dieback products.

The Task:

Biosecurity Products was born out of the Kauri Dieback stations project in collaboration with the Department of Conservation.

This 4 year project reconciled user experience,  ergonomic, environmental, manufacturing and maintenance constraints to produce an elegantly designed solution to combat the spread of Kauri Dieback.

 

With many other bio-security products in development, the new brand had to represent both our strong past and our bright future.

The BSP logo represents the company’s strong willed approach to protecting the environment by reflecting the typical hazardous chevron and shield geometry whilst also emulating elements of nature such as a leaf, tree top or water droplet.