COMPONENT DESIGN FOR ASSEMBLY
After the final concept presentation, MWDesign will focus on the approved product concept. This will be done primarily through 3D CAD modelling. We will further development the CAD models into precise components incorporating all features from the final concept design. The objective is to develop the design to allow us to create a prototype for testing, before investing in tooling.
Focusing on individual part components, MWDesign will refine the components and design out the cost to enable us to maintain quality while meeting our budget cost. We will begin engineering the parts for the product, focusing on functional aspects of the design.
COMPONENT DESIGN FOR ASSEMBLY
After the final concept presentation, MWDesign will focus on the approved product concept. This will be done primarily through 3D CAD modelling. We will further development the CAD models into precise components incorporating all features from the final concept design. The objective is to develop the design to allow us to create a prototype for testing, before investing in tooling.
Focusing on individual part components, MWDesign will refine the components and design out the cost to enable us to maintain quality while meeting our budget cost. We will begin engineering the parts for the product, focusing on functional aspects of the design.
COMPONENT DESIGN FOR ASSEMBLY
After the final concept presentation, MWDesign will focus on the approved product concept. This will be done primarily through 3D CAD modelling. We will further development the CAD models into precise components incorporating all features from the final concept design. The objective is to develop the design to allow us to create a prototype for testing, before investing in tooling.
Focusing on individual part components, MWDesign will refine the components and design out the cost to enable us to maintain quality while meeting our budget cost. We will begin engineering the parts for the product, focusing on functional aspects of the design.

Rauawaawa Kaumātua Charitable Trust
KUKI REKA KANI - Māra Set


Kuki Reka Kani is a collection of culturally inspired cookie cutters that connect kaumātua and children with their heritage through sensory colour, storytelling, and cooking therapy. Rich in colour, whakapapa, and values, they have brought joy, learning, and connection to thousands of whānau across Aotearoa. The Māra set won two bronzes at the 2024 Best Design Awards.
SERVICES
Industrial Design
CAD Development
Visual Renders
DFM
Prototyping

OPPORTUNITY
The Māra Set
MWDesign have designed 3 new cookie cutters for Rauawaawa Kaumatua Charitable Trust in Hamilton.
We are thrilled to bring you our new “Māra” set of 3 cookie cutters. An acknowledgement of Aotearoa’s botanicals, this set includes the Pōhutukawa (whero-red), Kawakawa (kakariki-green), and Kōwhai (Kōwhai-yellow) shaped cookie cutters. Bring one-of-a-kind Māori designs into your kitchen and make uniquely shaped cookies with these Kuki Reka Kani, loosely translated as cookie cutters.



OUTCOME
Pōhutukaka – Whero / Red
Golden brown tussock grasses of Kura Tāwhiti or Castle Hill are represented through the colour of the Pīwakawaka or Fantail cookie cutter, like it’s chest feathers. The deep grey of the limestone boulders with ancient Māori charcoal drawings left behind by Waitaha are reflected through the dusty grey feathers of the bird.

OUTCOME
Kōwhai – Kōwhai / Yellow
Kōwhai is a Māori word meaning yellow, and the Kōwhai tree, a native of New Zealand is well known for their bright and beautiful yellow flowers that are also regarded as New Zealand’s unofficial national flower. There are several species, some having healing properties such as solutions made from boiling the bark or leaves for applying to cuts, wounds and infections. In Māori folklore the Kōwhai is a Puawānanga tree. Puawānanga was said to be the child of the stars Puanga (Rigel in Orion) and Rehua (Antares in Scorpio). In some traditions, the appearance of Puanga signalled winter and Rehua summer – Puawānanga trees flower in the months between them.
The Kōwhai cookie cutter design showcases the bright yellow of the Kōwhai flowers whilst also capturing the flowers, pods and leaf stem
in its shape.

OUTCOME
Kawakawa – Kānapanapa / Dark Green
The colour of the Kea cutter depicts the jagged olive-green terrain of Aoraki, as well as the feathers of the Kea. Aoraki was the son of Rakinui, the sky father. Along with his brothers, he left the heavens in a canoe to visit Papatūānuku. He and his brothers became the first mountains in New Zealand, while their canoe became the South Island.
