COMPONENT DESIGN FOR ASSEMBLY
After the final concept presentation, MWDesign will focus on the approved product concept. This will be done primarily through 3D CAD modelling. We will further development the CAD models into precise components incorporating all features from the final concept design. The objective is to develop the design to allow us to create a prototype for testing, before investing in tooling.
Focusing on individual part components, MWDesign will refine the components and design out the cost to enable us to maintain quality while meeting our budget cost. We will begin engineering the parts for the product, focusing on functional aspects of the design.
COMPONENT DESIGN FOR ASSEMBLY
After the final concept presentation, MWDesign will focus on the approved product concept. This will be done primarily through 3D CAD modelling. We will further development the CAD models into precise components incorporating all features from the final concept design. The objective is to develop the design to allow us to create a prototype for testing, before investing in tooling.
Focusing on individual part components, MWDesign will refine the components and design out the cost to enable us to maintain quality while meeting our budget cost. We will begin engineering the parts for the product, focusing on functional aspects of the design.
COMPONENT DESIGN FOR ASSEMBLY
After the final concept presentation, MWDesign will focus on the approved product concept. This will be done primarily through 3D CAD modelling. We will further development the CAD models into precise components incorporating all features from the final concept design. The objective is to develop the design to allow us to create a prototype for testing, before investing in tooling.
Focusing on individual part components, MWDesign will refine the components and design out the cost to enable us to maintain quality while meeting our budget cost. We will begin engineering the parts for the product, focusing on functional aspects of the design.

Rauawaawa Kaumātua Charitable Trust
KUKI REKA KANI - Set 4-6
Kuki Reka Kani is a collection of culturally inspired cookie cutters that connect kaumātua and children with their heritage through sensory colour, storytelling, and cooking therapy. Rich in colour, whakapapa, and values, they have brought joy, learning, and connection to thousands of whānau across Aotearoa. Set 4-6 won gold and silver at the 2021 Best Design Awards.


SERVICES
Industrial Design
CAD Development
Visual Renders
DFM
Prototyping


OUTCOME
Koru – Loop / Coil
Koru (spiral) - Koru translates to "loop" or "coil" in Te Reo and is a spiral shaped based on the new unfurling silver fern frond and therefore symbolises new life, growth and new beginnings. The circular shape represents the idea of eternal movements as the inner coil of the koru suggest returning to the point of origin.
The Māori proverb that speaks of rebirth and growth says: "Ka Hinga atu he tete-kura - ka hara-mai he tete-kura." "As one fern frood dies - one is born to take its place"
OUTCOME
Hei Matau – Fishhook
Hei Matau (Fish Hook) - Māori legend is embodied in the design, with the belief that the North Island of Aotearoa was once a large fish pulled from the ocean floor by Māui with a fish hook made from his grandmother's jaw bone. Māori legend says that the shape of Hawkes Bay is that of Hei Matau, which caught in the side of the fish, Te Ika a Maui, the North Island. The Hei Matau symbolises a strong connection to the ocean and also to Tangaroa, God of the Sea. It is a taonga (cultural treasure) and represents not only the land but also fertility, prosperity and safe travels over water.


OUTCOME
Pikorua – Double Twist
Pikorua (double twist) - The Pikorua, twist, represents the lives of two groups or cultures joining together as one. It is based on the arms of the pikopiko fern and is a powerful expression of loyalty, love and friendship: staying strong for eternity, as there is no end point to the twist. It depicts two new shoots growing together.
It also refers to the three baskets of knowledge that were brought back to Earth by Tane when he returned from his climb to the highest heavens after his parents Ranginui and Papatuanuku were seperated. The three baskets are Te Kete Tuatea (basket of light), Te Kete Tauri (basket of darkness) and Te Kete Aronui (basket of pursuit).



