COMPONENT DESIGN FOR ASSEMBLY
After the final concept presentation, MWDesign will focus on the approved product concept. This will be done primarily through 3D CAD modelling. We will further development the CAD models into precise components incorporating all features from the final concept design. The objective is to develop the design to allow us to create a prototype for testing, before investing in tooling.
Focusing on individual part components, MWDesign will refine the components and design out the cost to enable us to maintain quality while meeting our budget cost. We will begin engineering the parts for the product, focusing on functional aspects of the design.
COMPONENT DESIGN FOR ASSEMBLY
After the final concept presentation, MWDesign will focus on the approved product concept. This will be done primarily through 3D CAD modelling. We will further development the CAD models into precise components incorporating all features from the final concept design. The objective is to develop the design to allow us to create a prototype for testing, before investing in tooling.
Focusing on individual part components, MWDesign will refine the components and design out the cost to enable us to maintain quality while meeting our budget cost. We will begin engineering the parts for the product, focusing on functional aspects of the design.
COMPONENT DESIGN FOR ASSEMBLY
After the final concept presentation, MWDesign will focus on the approved product concept. This will be done primarily through 3D CAD modelling. We will further development the CAD models into precise components incorporating all features from the final concept design. The objective is to develop the design to allow us to create a prototype for testing, before investing in tooling.
Focusing on individual part components, MWDesign will refine the components and design out the cost to enable us to maintain quality while meeting our budget cost. We will begin engineering the parts for the product, focusing on functional aspects of the design.
MAARATECH LOGO & BRAND MANUAL
Logo design and a brand manual for MaaraTech, a robotics and AI company developing devices and systems for harvesting and improving orchards and vineyards.
MaaraTech develop wearable devices and artificial
intelligence systems for orchardists and vintners to
maximize fruit value and help workers make better and more consistent decisions. A focus is placed on Mātauranga Māori, cultural heritage, knowledge and IP in the co-design and adoption of new technologies.
MaaraTech’s logo was inspired by elements used in the designs for fruit harvesters such as the robotic claw which picks the fruit. This is reflected as a three-fingered mechanical hand, grasping onto a blueberry, one of MaaraTech’s primary focal fruit orchards. The hexagonal bolts reflect the external shape of the claw, giving the logo a mechanical or technical appearance. The claw also represents the M and T in MaaraTech. The pattern in the blueberry is suggestive of Māori plants and the Koru. This expresses the focus on Mātauranga Māori and cultural heritage. The blue colours were taken from images of blueberries and the deep
purple Te Kauwhata grapes.