COMPONENT DESIGN FOR ASSEMBLY
After the final concept presentation, MWDesign will focus on the approved product concept. This will be done primarily through 3D CAD modelling. We will further development the CAD models into precise components incorporating all features from the final concept design. The objective is to develop the design to allow us to create a prototype for testing, before investing in tooling.
Focusing on individual part components, MWDesign will refine the components and design out the cost to enable us to maintain quality while meeting our budget cost. We will begin engineering the parts for the product, focusing on functional aspects of the design.
COMPONENT DESIGN FOR ASSEMBLY
After the final concept presentation, MWDesign will focus on the approved product concept. This will be done primarily through 3D CAD modelling. We will further development the CAD models into precise components incorporating all features from the final concept design. The objective is to develop the design to allow us to create a prototype for testing, before investing in tooling.
Focusing on individual part components, MWDesign will refine the components and design out the cost to enable us to maintain quality while meeting our budget cost. We will begin engineering the parts for the product, focusing on functional aspects of the design.
COMPONENT DESIGN FOR ASSEMBLY
After the final concept presentation, MWDesign will focus on the approved product concept. This will be done primarily through 3D CAD modelling. We will further development the CAD models into precise components incorporating all features from the final concept design. The objective is to develop the design to allow us to create a prototype for testing, before investing in tooling.
Focusing on individual part components, MWDesign will refine the components and design out the cost to enable us to maintain quality while meeting our budget cost. We will begin engineering the parts for the product, focusing on functional aspects of the design.
MUSSEL PACKAGING
Logo & packaging design for
North Island Mussels NZ.
This was a conceptual visualisation project pitched to North Island Mussels.
MWDesign redesigned the current North Island Mussels Logo, to define the shape of the mussel more and bring in tones of the green-lipped mussel, using watercolours, to reflect the influence of the sea.
A serif font was chosen to compliment the watercolour logo, portraying nautical themes of traditional charts used for navigating the oceans. Three lines intersect the logo, representing both the growth rings of the mussel, as well as topographical lines of traditional charts.
Packaging was designed for North Island Mussels to sell half-shelled marinated mussels in supermarkets. A durable, reuseable dish made from recycled sea plastic holds roughly 15 half-shelled mussels, ready for the barbeque. An easy-peel foil lid is attached to the rim of the dish, using natural adhesive.
The graphic designs of the packaging reflect the watercolour theme of the logo, as well as incorporating colours inspired from the flavours of the marinade. Depth contour lines are again reflected in some of the packaging designs.
