Open Circuit Branding
& Business Cards
Brand development for a local Hamilton electrical engineering company.
Open Circuit came to MWDesign looking for a brand image for their new electrical engineering company.
We produced a variety of sketches and concepts for the logo, which built upon circuit design and lightning bolts, both visually recognisable elements to the customers eye, to represent the services that Open Circuit provides.
A bold, simple stamp with clever linework that reflects an open circuit, also plays with the O and C shapes of the company name.
Charcoal greys and lightning blue colours create a sophisticated brand that is a fresh step away from traditional yellow and orange electrical company logos. The clean simple typeface reflects the tidy work that Open Circuit provides for their clients.