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Selecon

Selecon Profile Beamshaper

MWDesign designed and developed a precision lighting system for commercial, retail, gallery, and architectural environments, providing intuitive control of light direction, intensity, and spread through a refined, user-focused design.

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SERVICES

Industrial Design

CAD Development

DFM

Engineering

Prototyping

OPPORTUNITY, APPROACH & OUTCOME

Precision Lighting

The task was to design a product that can control and enhance light to help tell a story in a commercial, retail or art gallery setting.

What is important when telling a story with light?


Selecon's main aim was to address the needs of the end user. MWDesign undertook detailed research into each of Selecon's main markets, Commercial, Retail, Art Gallery and Architectural environments.

Precision in controlling the angle, intensity and spread of light was discovered to be the main need. The aesthetics of the product were also important to fit seamlessly into any of these environments.

MWDesign built the product from the ground up. Taking the initial idea through sketching, developing and prototyping.


The result speaks for itself. The precision achieved by our manufacturing partners has made this profile the premium product in its range. It is easy to use and control, with features that allow quick set-up, whether you are a curator in a museum or swapping out your shop front display.

 

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