COMPONENT DESIGN FOR ASSEMBLY
After the final concept presentation, MWDesign will focus on the approved product concept. This will be done primarily through 3D CAD modelling. We will further development the CAD models into precise components incorporating all features from the final concept design. The objective is to develop the design to allow us to create a prototype for testing, before investing in tooling.
Focusing on individual part components, MWDesign will refine the components and design out the cost to enable us to maintain quality while meeting our budget cost. We will begin engineering the parts for the product, focusing on functional aspects of the design.
COMPONENT DESIGN FOR ASSEMBLY
After the final concept presentation, MWDesign will focus on the approved product concept. This will be done primarily through 3D CAD modelling. We will further development the CAD models into precise components incorporating all features from the final concept design. The objective is to develop the design to allow us to create a prototype for testing, before investing in tooling.
Focusing on individual part components, MWDesign will refine the components and design out the cost to enable us to maintain quality while meeting our budget cost. We will begin engineering the parts for the product, focusing on functional aspects of the design.
COMPONENT DESIGN FOR ASSEMBLY
After the final concept presentation, MWDesign will focus on the approved product concept. This will be done primarily through 3D CAD modelling. We will further development the CAD models into precise components incorporating all features from the final concept design. The objective is to develop the design to allow us to create a prototype for testing, before investing in tooling.
Focusing on individual part components, MWDesign will refine the components and design out the cost to enable us to maintain quality while meeting our budget cost. We will begin engineering the parts for the product, focusing on functional aspects of the design.

Taragate
Taragate
MWDesign partnered with Taragate to develop innovative electric fencing products for New Zealand farmers, including the Zero Fence Standard and Polytape Handle. Through a user-focused design process, we created durable, ergonomic, and lightweight solutions that improve ease of use, reliability, and performance in demanding farm environments while optimising products for efficient manufacturing.
SERVICES
Industrial Design
CAD Development
Rendering
DFM
Prototyping

OPPORTUNITY
Polytape Handle
Taragate approached MWDesign looking for a modern ergonomic solution for an electric fence handle that could be used as both an insulating
and live connection.
A rigorous design process resulted in endless revisions to ensure the outcome was a quality product that ticked all the boxes that a
farmer needs.
The slimline tough handle has been designed to fit comfortably into the farmers hand with secure finger grips underneath and thumb on top.
The insulated double overlay connection design flexes over fencing wire and ensures the handle cannot slip off the wire. A leading chamfered edge on the end allows for an easy, smooth connection to the wire, tape or tree branch with a
one-handed operation.



APPROACH & OUTCOME
Multi-Function Fence Handle
Polytape can be tied onto the wire loop at the base of the handle. The handle can then be clipped onto fencing wire or polytape, using either the pigtail double overlay (insulated) or the small plastic hook (live), enabling the fence to be made live from either the reel or handle end of the boundary.
The streamlined shape of the handle makes it easy to be pulled through the grass when being wound in on the reel.
The wire segment has been in-moulded into durable, UV and weather resistant insulating plastic, giving farmers confidence out in the field. The red colour not only reflects the Taragate brand, but makes it easy to spot in the grass when being wound in.
Cutaway sections in the design allow the product to be more lightweight, and reduce cost during manufacture as well as for the end user.

OPPORTUNITY & APPROACH
Zero Fence Standard
MWDesign were tasked with designing a lightweight fence standard for Taragate, who supplies electric fence accessories to farmers around New Zealand.
The standard needed to be extremely durable with zero wear on the top and eliminate any tangling
at the foot.
We incorporated a lightweight but strong 6mm powder coated spring steel shaft at the base, and stabilised the standard with a sharp slimline underside to the foot which pushes and grips into the grass, unable to rotate. The single shaft removes any chance of tangling electric fence tape or other standards around the base.



APPROACH & OUTCOME
Strength & Stability
The foot is make from a glass filled nylon, to endure the New Zealand farmer stomp without breaking or deforming. Overmoulded onto the steel shaft, the lengthened ends of the foot provide stability for the steel shaft to prevent it from bending, as well as extra shock prevention.
The multidirectional grip at the top makes it easier for farmers to install and remove the standard from the ground. As well as providing extra rigidity for the steel, the lengthened handle allows for extra insulation for the farmer when handling.
